Sponsors
for Single Columns or Events
If your website has specific columns or events (e.g., a weekly podcast, an interview series, a monthly survey, a special project) you could find companies to sponsor them individually.
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| SPONSORS |
If your website has specific columns
or events (e.g., a weekly podcast, an interview series, a monthly survey, a
special project) you could find companies to sponsor them individually.
This method increases the monetization
options for website owner, while giving advertisers the possibility to target a
more specific audience and with a reduced commitment.
Mashable illustrates the case well. They have several advertising options
on the site, including the possibility to sponsor specific columns and
articles, including the “Daily Poll” and the “Web 2.0 Invites.”
Problogger also runs group writing projects occasionally, and before
proceeding he publicly announce the project asking for sponsors.
